{"id":27691,"date":"2015-11-01T00:00:00","date_gmt":"2015-10-31T15:00:00","guid":{"rendered":"http:\/\/next.rikunabi.com\/journal\/20151201_y6\/"},"modified":"2020-12-23T10:26:24","modified_gmt":"2020-12-23T01:26:24","slug":"20151201_y6","status":"publish","type":"post","link":"https:\/\/next.rikunabi.com\/journal\/20151201_y6\/","title":{"rendered":"Yahoo!\u3082\u3064\u3044\u306bSSL\u5316\uff01\u4eca\u3053\u305d\u77e5\u3063\u3066\u304a\u304d\u305f\u3044Google Search Console\u306e\u6d3b\u7528\u65b9\u6cd5"},"content":{"rendered":"

2015\u5e748\u670818\u65e5\u3088\u308a\u3001\u3064\u3044\u306bYahoo\uff01\u691c\u7d22\u306eSSL\u5316\u304c\u767a\u8868\u3055\u308c\u3001\u4eca\u5f8c\u56fd\u5185\u306e\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u307b\u3068\u3093\u3069\u304c\u300cnot provided\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u6642\u306e\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u53d6\u5f97\u3067\u304d\u306a\u3044\u72b6\u6cc1\uff09\u300d\u306b\u306a\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u307e\u3067\u884c\u3063\u3066\u3044\u305f\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306a\u3069\u304c\u3067\u304d\u306a\u304f\u306a\u308b\u4e2d\u3001SEO\u7d4c\u7531\u306e\u30c7\u30fc\u30bf\u89e3\u6790\u306f\u4eca\u5f8c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u3044\u3063\u305f\u3089\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\"f:id:careerca:20151023214314j:plain\"<\/p>\n

\u89e3\u6790\u306e\u4e3b\u8ef8\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3078<\/h2>\n

\u30ad\u30fc\u30ef\u30fc\u30c9\uff08KW\uff09\u304c\u53d6\u5f97\u3067\u304d\u306a\u304f\u306a\u308b\u3053\u3068\u306f\u907f\u3051\u3088\u3046\u304c\u306a\u3044\u305f\u3081\u3001\u89e3\u6790\u306e\u4e3b\u8ef8\u306f\u4eca\u5f8c\u300c\u3069\u3053\u304b\u3089\u95b2\u89a7\u3092\u958b\u59cb\u3057\u305f\u304b\u300d\u3068\u3044\u3046\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u79fb\u3063\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3054\u3068\u3001\u3042\u308b\u3044\u306f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u7fa4\u3054\u3068\u306b\u6d41\u5165\u6570\u3084CVR\uff08Conversion Rate =\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3092\u628a\u63e1\u3057\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304b\u3089\u4e88\u60f3\u3055\u308c\u308bKW\u306e\u9806\u4f4d\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3001\u3068\u3044\u3046\u6d41\u308c\u306b\u306a\u3063\u3066\u3044\u304f\u3082\u306e\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<\/p>\n

\u3057\u304b\u3057\u3001\u300c\u30ab\u30d5\u30a7\u300d\u306a\u3069\u306e\u30a8\u30ea\u30a2\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u691c\u7d22\u30cb\u30fc\u30ba\u304c\u9ad8\u3044KW\u306b\u304a\u3044\u3066\u306f\u3001\u300c\u30d9\u30cb\u30b9\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u300d\u3068\u901a\u79f0\u3055\u308c\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5f71\u97ff\u3067\u3001\u691c\u7d22\u3059\u308b\u5730\u70b9\u306b\u3088\u3063\u3066\u540c\u4e00KW\u3067\u3082\u8868\u793a\u3055\u308c\u308bURL\u304c\u5909\u308f\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u6771\u4eac\u3067\u691c\u7d22\u3059\u308b\u300c\u30ab\u30d5\u30a7\u300d\u306e\u691c\u7d22\u7d50\u679c\u3068\u3001\u5927\u962a\u3067\u691c\u7d22\u3059\u308b\u300c\u30ab\u30d5\u30a7\u300d\u306e\u691c\u7d22\u7d50\u679c\u306f\u3001\u8868\u793a\u3055\u308c\u3066\u3044\u308bURL\u304c\u9055\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<\/p>\n

\u305d\u306e\u5834\u5408\u3001\u300c\u30ab\u30d5\u30a7\u300d\u3067\u691c\u7d22\u3057\u305f\u969b\u306e\u9806\u4f4d\u304c\u4eee\u306b\u5927\u5e45\u306b\u843d\u3061\u305f\u5834\u5408\u3001\u5f71\u97ff\u3092\u3046\u3051\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304c\u591a\u5c90\u306b\u308f\u305f\u308b\u305f\u3081\u3001\u6d41\u5165\u6e1b\u5c11\u8981\u56e0\u306e\u7279\u5b9a\u304c\u56f0\u96e3\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/p>\n

\n
\n

8,568\u901a\u308a\u3001\u3042\u306a\u305f\u306f\u3069\u306e\u30bf\u30a4\u30d7\uff1f<\/p>\n

\u30b0\u30c3\u30c9\u30dd\u30a4\u30f3\u30c8\u8a3a\u65ad<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>

\u5b9f\u306f\u9ad8\u6a5f\u80fd\uff01\u300c\u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u3092\u6d3b\u7528\u3057\u3088\u3046<\/h2>\n

\u305d\u3053\u3067\u6d3b\u8e8d\u3059\u308b\u306e\u304c\u3001Google\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u300c\u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u3068\u3044\u3046\u6a5f\u80fd\u3067\u3059\u3002\u300c\u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u300d\u306f\u3001Google Search Console\u306b\u3066\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3067\u3001\u9023\u643a\u3057\u3066\u3044\u308c\u3070Google Analytics\u3067\u3082\u898b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<\/p>\n

\"f:id:careerca:20151023214346j:plain\"<\/p>\n<\/p>\n

\u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u898b\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306f\u3001<\/p>\n<\/p>\n

\u30fb\u30af\u30ea\u30c3\u30af\u6570<\/p>\n

\u30fb\u8868\u793a\u56de\u6570<\/p>\n

\u30fbCTR \uff08Click Through Rate =\u30af\u30ea\u30c3\u30af\u7387\uff09<\/p>\n

\u30fb\u63b2\u8f09\u9806\u4f4d<\/p>\n<\/p>\n

\u306e4\u3064\u3067\u3059\u3002\u305d\u308c\u3089\u3092<\/p>\n<\/p>\n

\u30fb\u30af\u30a8\u30ea\uff08\u30ad\u30fc\u30ef\u30fc\u30c9\uff09<\/p>\n

\u30fb\u30da\u30fc\u30b8\uff08\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308bURL\uff09<\/p>\n

\u30fb\u56fd<\/p>\n

\u30fb\u30c7\u30d0\u30a4\u30b9<\/p>\n

\u30fb\u691c\u7d22\u30bf\u30a4\u30d7\uff08\u30a6\u30a7\u30d6\u3001\u753b\u50cf\u3001\u52d5\u753b\uff09<\/p>\n

\u30fb\u65e5\u4ed8\uff08\u6700\u59273\u30f6\u6708\uff09<\/p>\n<\/p>\n

\u3067\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/p>\n

Google Analytics\u3068\u9055\u3044\u3001Web\u30da\u30fc\u30b8\u306b\u8a2d\u7f6e\u3055\u308c\u305f\u30bf\u30b0\u3092\u30c8\u30ea\u30ac\u30fc\u306b\u3057\u3066\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u5b9f\u969b\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3068\u306f\u4e56\u96e2\u304c\u51fa\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u50be\u5411\u3092\u3064\u304b\u3080\u306b\u306f\u5341\u5206\u306a\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/p>\n

\n
\n

8,568\u901a\u308a\u3001\u3042\u306a\u305f\u306f\u3069\u306e\u30bf\u30a4\u30d7\uff1f<\/p>\n

\u30b0\u30c3\u30c9\u30dd\u30a4\u30f3\u30c8\u8a3a\u65ad<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>

\u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5<\/h2>\n

SEO\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u884c\u3046\u4e0a\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

    \n
  1. Google Analytics\u306a\u3069\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u307e\u305a\u306f\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306e\u52d5\u5411\u3092\u628a\u63e1<\/li>\n
  2. \u52d5\u304d\u306e\u3042\u3063\u305f\u30c7\u30d0\u30a4\u30b9\u306e\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3054\u3068\u306e\u50be\u5411\u3092\u628a\u63e1<\/li>\n
  3. \u52d5\u304d\u306e\u3042\u3063\u305f\u30c7\u30d0\u30a4\u30b9 \/ URL\u3092\u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0<\/li>\n
  4. \u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3092\u3057\u305f\u3046\u3048\u3067\u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u306e\u300c\u30af\u30a8\u30ea\u300d\u3092\u30af\u30ea\u30c3\u30af<\/li>\n
  5. \u30af\u30a8\u30ea\u3054\u3068\u306e\u30af\u30ea\u30c3\u30af\u6570 \/ \u8868\u793a\u56de\u6570 \/ CTR \/ \u63b2\u8f09\u9806\u4f4d\u306e\u5909\u5316\u304b\u3089\u539f\u56e0\u3092\u63a8\u6e2c<\/li>\n<\/ol>\n

    \u4e0a\u8a18\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u884c\u3048\u3070\u3001\u6d41\u5165\u306e\u5909\u52d5\u304c\u9806\u4f4d\u306b\u3088\u308b\u3082\u306e\u306a\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u5b63\u7bc0\u8981\u56e0\u306b\u3088\u308b\u691c\u7d22\u6570\u306e\u5909\u5316\u306a\u306e\u304b\u3001\u306f\u305f\u307e\u305f\u691c\u7d22\u7d50\u679c\u306e<\/strong>UI<\/strong>\u304c\u5909\u66f4\u3055\u308c\u305f\u3053\u3068\u306b\u3088\u308bCTR<\/strong>\u306e\u5909\u5316\u306a\u306e\u304b<\/strong>\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u63a8\u6e2c\u3067\u304d\u3001\u9069\u5207\u306a\u898b\u89e3\u3068\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5c0e\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/p>\n

    \u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4f7f\u7528\u6642\u306e\u6ce8\u610f\u70b9<\/h2>\n

    \u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u65b9\u6cd5\u306e\u9055\u3044\u306b\u3088\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u306e\u6570\u5024\u5dee\u306b\u3064\u3044\u3066\u306f\u5148\u306b\u8ff0\u3079\u305f\u901a\u308a\u3067\u3059\u304c\u3001\u3082\u30461\u70b9\u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u7528\u3059\u308b\u969b\u306b\u306f\u6ce8\u610f\u4e8b\u9805\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

    \u305d\u308c\u306f\u3001\u30c7\u30fc\u30bf\u4fdd\u6301\u671f\u9593\u306e\u554f\u984c<\/strong>\u3067\u3059\u3002<\/p>\n<\/p>\n

    Google Analytics\u7b49\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u5c0e\u5165\u4ee5\u964d\u306e\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u9061\u3063\u3066\u53d6\u5f97\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306a\u305f\u3081\u3001\u524d\u5e74\u6bd4\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u304c\u3001\u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u4e0a\u9650\u671f\u9593\u306f\u6700\u5927<\/strong>3<\/strong>\u30f6\u6708<\/strong>\uff08\u203b\uff09\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9577\u671f\u9593\u3067\u306e\u6bd4\u8f03\u306f\u3067\u304d\u305a\u3001\u57fa\u672c\u7684\u306b\u306f\u77ed\u671f\u9593\u3067\u306e\u5909\u5316\u306e\u8981\u56e0\u3092\u63a2\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6349\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

    \u203b2015\u5e749\u6708\u73fe\u5728<\/p>\n<\/p>\n

    \u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u53d6\u5f97\u3067\u304d\u306a\u304f\u306a\u308b\u5f71\u97ff\u306f\u6c7a\u3057\u3066\u5c0f\u3055\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u691c\u7d22\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf\u3068\u306f\u3064\u306a\u304e\u3053\u3081\u306a\u3044\u305f\u3081\u3001KW\u3054\u3068\u306eCVR\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5606\u3044\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u4e8b\u614b\u306f\u5909\u308f\u3089\u306a\u3044\u305f\u3081\u3001\u74b0\u5883\u5909\u5316\u306b\u5408\u308f\u305b\u3066PDCA\u30b5\u30a4\u30af\u30eb\u306e\u65b9\u6cd5\u3092\u5909\u3048\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<\/p>\n

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