\uff19\uff0eCTR\uff08Click Through Rate\uff09<\/strong><\/h2>\n\u30af\u30ea\u30c3\u30af\u7387\u3068\u3082\u547c\u3070\u308c\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u306b\u5bfe\u3057\u3066\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u914d\u4fe1\u671f\u9593\u5185\u306e\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u6570\u00f7\u914d\u4fe1\u671f\u9593\u5185\u306e\u5e83\u544a\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n
CTR\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff08\u5e83\u544a\u306e\u8868\u73fe\u5185\u5bb9\uff09\u3084\u5e83\u544a\u306e\u30b5\u30a4\u30ba\u30fb\u8868\u793a\u5834\u6240\u306a\u3069\u306b\u5de6\u53f3\u3055\u308c\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u5e83\u544a\u30d1\u30bf\u30fc\u30f3\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3057\u3066\u7528\u3044\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
<\/strong><\/p>\n\uff11\uff10\uff0eCPC\uff08Cost Per Click\uff09<\/strong><\/h2>\n\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3068\u3082\u547c\u3070\u308c\u3001Web\u5e83\u544a\u304c1\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u305f\u3073\u306b\u5e83\u544a\u4e3b\u304c\u652f\u6255\u3046\u6599\u91d1\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
Web\u5e83\u544a\u306e\u305d\u308c\u305e\u308c\u306e\u65bd\u7b56\u306e\u30b3\u30b9\u30c8\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<\/p>\n
\uff11\uff11\uff0eCVR\uff08Conversion Rate\uff09<\/strong><\/h2>\nWeb\u30b5\u30a4\u30c8\u306ePV\u3084UU\u306b\u5bfe\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u9054\u6210\u3055\u308c\u305f\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u4e00\u5b9a\u671f\u9593\u5185\u306eCV\u6570\u00f7\u4e00\u5b9a\u671f\u9593\u5185\u306ePV\u6570\uff08\u3042\u308b\u3044\u306fUU\u6570\uff09\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5e83\u544a\u52b9\u679c\u306e\u6bd4\u8f03\u306a\u3069\u3067\u7528\u3044\u3089\u308c\u308b\u6570\u5024\u3067\u3059\u3002<\/p>\n
CVR\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u3068\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6574\u5408\u6027\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4e0a\u3067\u4f1d\u3048\u308b\u60c5\u5831\u306e\u9806\u756a\u3084\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u52d5\u7dda\u306a\u3069\u306b\u5de6\u53f3\u3055\u308c\u308b\u305f\u3081\u3001\u305f\u3068\u3048\u3070\u30dc\u30bf\u30f3\u306e\u8272\u3092\u5909\u3048\u308b\u3001\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u3067\u805e\u304f\u5185\u5bb9\u3084\u64cd\u4f5c\u6027\u3092\u5909\u3048\u308b\u3001\u3068\u3044\u3063\u305f\u65bd\u7b56\u3092\u6253\u3063\u305f\u969b\u306e\u691c\u8a3c\u6307\u6a19\u3068\u3057\u3066\u3082\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<\/p>\n
\uff11\uff12\uff0eCPA\uff08Cost Per Action\/Cost Per Acquisition\uff09<\/strong><\/h2>\n\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3068\u3082\u547c\u3070\u308c\u3001\u9867\u5ba2\u3092\u4e00\u4eba\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u6307\u3057\u307e\u3059\u3002\u5e83\u544a\u8cbb\u7528\u00f7CV\u6570\uff08\u58f2\u308a\u4e0a\u3052\u3001\u8cc7\u6599\u8acb\u6c42\u4ef6\u6570\u306a\u3069\uff09\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n
Web\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<\/p>\n
\uff11\uff13\uff0eROAS\uff08Return On Advertising Spend\uff09<\/strong><\/h2>\n\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u3082\u547c\u3070\u308c\u3001\u5e83\u544a\u8cbb1\u5186\u306b\u5bfe\u3059\u308b\u58f2\u4e0a\u984d\u3092\u300c\u58f2\u4e0a\u00f7\u5e83\u544a\u63b2\u8f09\u8cbb\u7528\u300d\u3067\u8868\u3057\u307e\u3059\u3002\u5e83\u544a\u306e\u52b9\u7387\u6027\u3092\u898b\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n
\u307e\u305f\u300c\u58f2\u4e0a\u00f7\u5e83\u544a\u63b2\u8f09\u8cbb\u7528\u00d7100\u300d\u3068\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u63b2\u8f09\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u4f55\u30d1\u30fc\u30bb\u30f3\u30c8\u58f2\u308a\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u304b\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002<\/p>\n
\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u306f\u304b\u308b\u6307\u6a19\u3068\u3057\u3066\u306fCPA\u3088\u308a\u3082\u672c\u8cea\u7684\u3067\u3001EC\u30b5\u30a4\u30c8\u306a\u3069\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3060\u3051\u3067\u306a\u304f\u6210\u679c\u3054\u3068\u306e\u58f2\u4e0a\u307e\u3067\u8a08\u6e2c\u3067\u304d\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<\/p>\n
\uff11\uff14\uff0eROI\uff08Return on Investment\uff09<\/strong><\/h2>\n\u6295\u8cc7\u5bfe\u52b9\u679c\u3068\u3082\u547c\u3070\u308c\u3001\u5e83\u544a\u8cbb1\u5186\u306b\u5bfe\u3059\u308b\u5229\u76ca\u3092\u300c\uff08CV\u6570\u00d7\u5e73\u5747\u5229\u76ca\u5358\u4fa1\u2212\u30b3\u30b9\u30c8\uff09\u00f7\u30b3\u30b9\u30c8\u300d\u3067\u8868\u3057\u307e\u3059\u3002ROAS\u306e\u6570\u5024\u304c\u9ad8\u304f\u3066\u3082ROI\u304c1\u672a\u6e80\u3068\u306a\u308b\u5834\u5408\u306f\u3001\u5229\u76ca\u7684\u306b\u8d64\u5b57\u306b\u306a\u308b\u305f\u3081\u3001\u6709\u52b9\u306a\u65bd\u7b56\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n
\u307e\u305f\u300c(CV\u6570\u00d7\u5e73\u5747\u5229\u76ca\u5358\u4fa1\u2212\u30b3\u30b9\u30c8)\u00f7\u30b3\u30b9\u30c8\u00d7100%\u300d\u3068\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u63b2\u8f09\u8cbb\u7528\u306b\u5bfe\u3059\u308b\u5229\u76ca\u7387\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u8907\u6570\u306e\u96c6\u5ba2\u624b\u6cd5\u304c\u3042\u308b\u306a\u304b\u3067\u3001\u3069\u308c\u306b\u3044\u304f\u3089\u306e\u4e88\u7b97\u3092\u6295\u4e0b\u3059\u308b\u304b\u3001\u3068\u3044\u3063\u305f\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u7d44\u307f\u7acb\u3066\u308b\u969b\u306b\u6700\u91cd\u8981\u6307\u6a19\u3068\u3057\u3066\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n
<\/strong><\/p>\n\uff11\uff15\uff0e<\/strong>\u30c6\u30ad\u30b9\u30c8\u5e83\u544a<\/strong><\/h2>\nWeb\u5e83\u544a\u306e\u5f62\u614b\u306e\u3046\u3061\u3001\u6587\u5b57\u306e\u307f\u3067\u8868\u73fe\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u30b7\u30f3\u30d7\u30eb\u306a\u304c\u3089\u3082\u6bd4\u8f03\u7684\u5b89\u4fa1\u306b\u51fa\u7a3f\u3067\u304d\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u307e\u305fPR\u8868\u8a18\u306f\u5165\u308b\u3082\u306e\u306e\u300c\u5e83\u544a\u3089\u3057\u304f\u306a\u3044\u300d\u98a8\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u6620\u308a\u3001\u63b2\u8f09\u5834\u6240\u306b\u3088\u3063\u3066\u306f\u9ad8\u3044CTR\u304c\u671b\u3081\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/p>\n
\uff11\uff16\uff0e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/strong><\/h2>\n\u753b\u50cf\u3084Flash\u306a\u3069\u3092\u4f7f\u7528\u3057\u305f\u5e83\u544a\u3092Web\u30b5\u30a4\u30c8\u306e\u4e00\u90e8\u306b\u8868\u793a\u3059\u308b\u3082\u306e\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u8996\u899a\u7684\u306b\u8868\u73fe\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3001Web\u30da\u30fc\u30b8\u306e\u4e00\u90e8\u306b\u30ea\u30f3\u30af\u3092\u8a2d\u5b9a\u3057\u305f\u753b\u50cf\u3092\u57cb\u3081\u8fbc\u3080\u300c\u30d0\u30ca\u30fc\u5e83\u544a\u300d\u304c\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u4ee3\u8868\u7684\u306a\u4f8b\u3067\u3059\u3002<\/p>\n
\u73fe\u5728\uff08\u203b\uff09\u3067\u306f\u4e00\u5ea6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u4e3b\u6d41\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u203b2015\u5e749\u6708\u73fe\u5728<\/p>\n<\/p>\n
\uff11\uff17\uff0e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/strong><\/h2>\nGoogle\u3084Yahoo! \u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u304a\u3044\u3066\u691c\u7d22\u7d50\u679c\u306e\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u5185\u5bb9\u306b\u9023\u52d5\u3057\u305f\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u305f\u3081\u300c\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u300d\u3068\u3082\u547c\u3070\u308c\u3066\u304a\u308a\u30011\u30af\u30ea\u30c3\u30af\u3054\u3068\u306b\u5e83\u544a\u4e3b\u306b\u6599\u91d1\u304c\u767a\u751f\u3059\u308bPPC\uff08Pay Per Click\uff09\u578b\u306e\u5f62\u5f0f\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002\u80fd\u52d5\u7684\u306b\u60c5\u5831\u3092\u691c\u7d22\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u305f\u3081\u6bd4\u8f03\u7684\u7372\u5f97\u52b9\u7387\u304c\u3088\u304f\u3001\u4e00\u822c\u7684\u306bCV\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305fWeb\u5e83\u544a\u306e\u4e2d\u3067\u306f\u6700\u3082\u5927\u304d\u3044\u5e83\u544a\u4e88\u7b97\u3092\u5272\u308a\u5f53\u3066\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<\/p>\n
\uff11\uff18\uff0e\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<\/strong><\/h2>\nWeb\u30b5\u30a4\u30c8\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306b\u5e83\u544a\u3092\u8868\u793a\u3057\u3066\u3001\u30af\u30ea\u30c3\u30af\u6570\u3084\u5546\u54c1\u8cfc\u5165\u6570\u306a\u3069\u306b\u5fdc\u3058\u3066\u5e83\u544a\u4e3b\u304c\u6599\u91d1\u3092\u652f\u6255\u3046PPA\uff08Pay Per Action\uff09\u578b\u306e\u5e83\u544a\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u300c\u6210\u529f\u5831\u916c\u578b\u5e83\u544a\u300d\u3068\u3082\u547c\u3070\u308c\u3066\u304a\u308a\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u81ea\u4f53\u306b\u306f\u8cbb\u7528\u304c\u304b\u304b\u3089\u306a\u3044\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u30ea\u30b9\u30af\u306e\u4f4e\u3044\u30e1\u30cb\u30e5\u30fc\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n
<\/strong><\/p>\n\uff11\uff19\uff0e<\/strong>\u30ea\u30ef\u30fc\u30c9\u5e83\u544a<\/strong><\/h2>\n\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u306e\u3046\u3061\u3001\u30dd\u30a4\u30f3\u30c8\u30b5\u30a4\u30c8\u306a\u3069\u3067\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u3084\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5831\u916c\u3092\u4ed8\u4e0e\u3059\u308b\u3082\u306e\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u4e2d\u3067\u3082\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3092\u6025\u4e0a\u6607\u3055\u305b\u3066\u30e9\u30f3\u30af\u5165\u308a\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u5e83\u544a\u306f\u300c\u30d6\u30fc\u30b9\u30c8\u5e83\u544a\u300d\u3068\u3044\u3046\u901a\u79f0\u3067\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/p>\n
\uff12\uff10\uff0e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e83\u544a<\/strong><\/h2>\n\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e8b\u696d\u8005\u304c\u69cb\u7bc9\u3057\u305f\u300c\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300d\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067Web\u30b5\u30a4\u30c8\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u5e83\u544a\u4e3b\u306f\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e8b\u696d\u8005\u306b\u4f9d\u983c\u3059\u308b\u3060\u3051\u3067\u3001\u3055\u307e\u3056\u307e\u306aWeb\u30b5\u30a4\u30c8\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8fd1\u5e74\u3067\u306f\u30d6\u30e9\u30a6\u30b6\u304c\u767a\u884c\u3059\u308bID\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u3082\u3064Cookie\u3092\u5229\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3093\u306a\u30b5\u30a4\u30c8\u3092\u898b\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u3093\u306a\u60c5\u5831\u306b\u8208\u5473\u3092\u6301\u3061\u3084\u3059\u3044\u306e\u304b\u3068\u3044\u3063\u305f\u50be\u5411\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/p>\n
\uff12\uff11\uff0e\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8<\/strong><\/h2>\n\u8907\u6570\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u675f\u306d\u3001\u9700\u8981\u3068\u4f9b\u7d66\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u56f3\u3063\u305f\u5e83\u544a\u3092\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3068\u547c\u3073\u307e\u3059\u3002RTB\uff08Real Time Bidding\uff09\u3068\u3044\u3046\u65b9\u5f0f\u3092\u53d6\u308a\u3001\u5e83\u544a\u67a0\u304c\u8868\u793a\u3055\u308c\u305f\u77ac\u9593\u306b\u5165\u672d\u5f62\u5f0f\u306b\u3088\u3063\u3066\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u304c\u6c7a\u307e\u308b\u4ed5\u7d44\u307f\u3092\u53d6\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u305d\u306e\u6700\u9069\u904b\u7528\u3092\u81ea\u52d5\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3092DSP\uff08Demand-Side Platform\uff09\u3001\u5a92\u4f53\u5074\u306e\u53ce\u76ca\u6700\u5927\u5316\u306e\u89b3\u70b9\u3067\u6700\u9069\u5316\u3092\u884c\u3046\u30c4\u30fc\u30eb\u3092SSP\uff08Supply-Side Platform\uff09\u3068\u3044\u3044\u307e\u3059\u3002<\/span><\/p>\n<\/p>\n\uff12\uff12\uff0e\u30a2\u30af\u30bb\u30b9\u89e3\u6790<\/strong><\/h2>\nWeb\u30b5\u30a4\u30c8\u306ePV\u6570\u3084UU\u6570\u3001\u30b5\u30a4\u30c8\u95b2\u89a7\u8005\u306e\u5229\u7528\u74b0\u5883\u3084\u884c\u52d5\u3092Web\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u304c\u89e3\u6790\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3059\u308b\u30c4\u30fc\u30eb\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u306e\u50be\u5411\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u30b5\u30a4\u30c8\u6539\u5584\u3084Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u591a\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u4ee3\u8868\u7684\u306a\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306bSiteCatalyst\u3084Google Analytics\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/p>\n
\uff12\uff13\uff0e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\uff08\u81ea\u7136\u691c\u7d22\uff09<\/strong><\/h2>\n\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u306e\u3046\u3061\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u306e\u6709\u6599\u5e83\u544a\u67a0\u3092\u306e\u305e\u3044\u305f\u90e8\u5206\u3092\u6307\u3057\u307e\u3059\u3002\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u5229\u7528\u3057\u3066\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n
\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306f\u3001\u80fd\u52d5\u7684\u306b\u60c5\u5831\u3092\u691c\u7d22\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3059\u308b\u63a5\u70b9\u3068\u306a\u308b\u305f\u3081\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u540c\u69d8\u306b\u6210\u679c\u306b\u7e4b\u304c\u308a\u3084\u3059\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306b\u304a\u3051\u308b\u8868\u793a\u9806\u4f4d\u3092\u4e0a\u3052\u308b\u3053\u3068\u304cSEO\u306e\u76ee\u7684\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/p>\n
\uff12\uff14\uff0e\u76f4\u5e30\u7387\u30fb\u96e2\u8131\u7387<\/strong><\/h2>\nWeb\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066\u3001\u4e00\u756a\u306f\u3058\u3081\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30da\u30fc\u30b8\u306e\u307f\u3092\u95b2\u89a7\u3057\u3066\u305d\u306e\u30b5\u30a4\u30c8\u304b\u3089\u7acb\u3061\u53bb\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u300c\u76f4\u5e30\u7387\u300d\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n
\u4e00\u65b9\u3067\u7279\u5b9a\u306eWeb\u30da\u30fc\u30b8\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u30da\u30fc\u30b8\u3092\u6700\u5f8c\u306b\u30b5\u30a4\u30c8\u304b\u3089\u96e2\u8131\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u300c\u96e2\u8131\u7387\u300d\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n
\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7b49\u304b\u3089\u76f4\u63a5\u914d\u4e0b\u306e\u30da\u30fc\u30b8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u304c\u8f09\u3063\u3066\u3044\u306a\u3044\u3068\u5224\u65ad\u3057\u305f\u5834\u5408\u3001\u3059\u3050\u306b\u691c\u7d22\u7d50\u679c\u306b\u623b\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u5834\u5408\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6c42\u3081\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u63d0\u4f9b\u3067\u304d\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u30b5\u30a4\u30c8\u306e\u52d5\u7dda\u304c\u308f\u304b\u308a\u3065\u3089\u3044\u3053\u3068\u304c\u539f\u56e0\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u305f\u3081\u3001\u30c7\u30b6\u30a4\u30f3\u6539\u5584\u306a\u3069\u3067\u76f4\u5e30\u7387\u30fb\u96e2\u8131\u7387\u306e\u6291\u5236\u304c\u56f3\u3089\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/p>\n
\uff12\uff15\uff0eLP\uff08Landing Page\uff09<\/strong><\/h2>\n\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u547c\u3070\u308c\u3001Web\u5e83\u544a\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u4e00\u756a\u306f\u3058\u3081\u306b\u8a2a\u308c\u308b\u30da\u30fc\u30b8\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u5e83\u544a\u65bd\u7b56\u306b\u304a\u3044\u3066\u306fCVR\u3092\u9ad8\u3081\u308b\u305f\u3081\u3001\u4f59\u8a08\u306a\u56de\u904a\u3092\u305b\u305a\u30b9\u30e0\u30fc\u30ba\u306bCV\u3078\u8a98\u5c0e\u3067\u304d\u308b\u3088\u3046\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3068\u5f37\u3044CV\u5c0e\u7dda\u3092\u8a2d\u7f6e\u3057\u305fLP\u7528\u306e\u30da\u30fc\u30b8\uff08\uff1d\u72ed\u7fa9\u306eLP\uff09\u3092\u500b\u5225\u306b\u4f5c\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<\/p>\n
\uff12\uff16\uff0eLPO\uff08Landing Page Optimization\uff09<\/strong><\/h2>\nWeb\u5e83\u544a\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u8131\u3092\u9632\u304e\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a98\u5c0e\u3055\u305b\u308b\u305f\u3081\u306b\u884c\u3046\u65bd\u7b56\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u4e3b\u306aLPO\u3068\u3057\u3066\u3001\u691c\u7d22\u5185\u5bb9\u3084\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u5fdc\u3058\u3066\u9055\u3046\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u8a2d\u7f6e\u3059\u308b\u65bd\u7b56\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/p>\n
\uff12\uff17\uff0eEFO\uff08Entry Form Optimization\uff09<\/strong><\/h2>\n\u4f1a\u54e1\u767b\u9332\u3084\u8cc7\u6599\u8acb\u6c42\u3001\u5546\u54c1\u8cfc\u5165\u3068\u3044\u3063\u305f\u5834\u9762\u306b\u304a\u3051\u308b\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u96e2\u8131\u3092\u9632\u304e\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u884c\u3046\u65bd\u7b56\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
\u4f8b\u3048\u3070\u3001\u4f4f\u6240\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u306b\u90f5\u4fbf\u756a\u53f7\u3092\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u90fd\u9053\u5e9c\u770c\u304b\u3089\u5e02\u533a\u90e1\u307e\u3067\u3092\u81ea\u52d5\u5165\u529b\u3059\u308b\u6a5f\u80fd\u306fEFO\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n<\/p>\n
\uff12\uff18\uff0eCRM\uff08Customer Relationship Management\uff09<\/strong><\/h2>\n\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u3042\u308b\u9867\u5ba2\u306e\u60c5\u5831\u3092\u7ba1\u7406\u30fb\u5229\u7528\u3057\u306a\u304c\u3089\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u9593\u306b\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u624b\u6cd5\u3084\u6226\u7565\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u60c5\u5831\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u3001CV\u304c\u767a\u751f\u3057\u305f\u5f8c\u306b\u5b9f\u65bd\u3059\u308b\u65bd\u7b56\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u8cfc\u5165\u5c65\u6b74\u30fbWeb\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u5c65\u6b74\u30fb\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u7d30\u304b\u304f\u5206\u6790\u3057\u3066\u9867\u5ba2\u3092\u7406\u89e3\u3057\u3001\u305d\u306e\u9867\u5ba2\u306b\u3042\u3063\u305f\u9069\u5207\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3060\u3051\u3067\u306a\u304f\u81ea\u793e\u306e\u30a4\u30e1\u30fc\u30b8\u3082\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/p>\n
\uff12\uff19\uff0eDMP\uff08Data Management Platform\uff09<\/strong><\/h2>\nWeb\u4e0a\u306e\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6307\u3057\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306aWeb\u30b5\u30a4\u30c8\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u305f\u30af\u30e9\u30a6\u30c9\u578b\u306e\u300c\u30aa\u30fc\u30d7\u30f3DMP\u300d\u3068\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306a\u3069\u3092\u53ce\u96c6\u3057\u305f\u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u300d\u306e2\u7a2e\u985e\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n
CRM\u304c\u9867\u5ba2\u56fa\u6709\u306e\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001DMP\u306f\u9867\u5ba2\u306eWeb\u4e0a\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<\/p>\n
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Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c2015\u5e744\u6708\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3055\u308c\u3001\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u306b\u304a\u3044\u3066\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u304c\u691c\u7d22\u9806\u4f4d\u306b\u5f71\u97ff\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<\/p>\n
\uff13\uff12\uff0e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/h2>\n\u4f01\u696d\u304c\u30d6\u30ed\u30b0\u306a\u3069\u3092\u5229\u7528\u3057\u3066\u201d\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u8aad\u3080\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u201d\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3084\u95a2\u5fc3\u3092\u81ea\u793e\u306b\u5411\u304b\u305b\u3001\u5c06\u6765\u306e\u9867\u5ba2\u3068\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u3002<\/p>\n
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\uff13\uff13\uff0e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/strong><\/h2>\nWeb\u30b5\u30a4\u30c8\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30ab\u30bf\u30ed\u30b0\u306a\u3069\u5e83\u544a\u4e3b\u4f01\u696d\u304c\u904b\u55b6\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u7dcf\u5408\u3057\u305f\u547c\u79f0\u3067\u3059\u3002\u73fe\u5728\u3067\u306f\u4e3b\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u4f01\u696d\u304c\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308bWeb\u30e1\u30c7\u30a3\u30a2\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
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\uff13\uff14\uff0e\u30cd\u30a4\u30c6\u30a3\u30d6\u30a2\u30c9<\/strong><\/h2>\n\u30c7\u30b6\u30a4\u30f3\u3001\u5185\u5bb9\u3001\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u3001\u5a92\u4f53\u793e\u304c\u7de8\u96c6\u3059\u308b\u8a18\u4e8b\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f62\u5f0f\u3084\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u6a5f\u80fd\u3068\u540c\u69d8\u3067\u305d\u308c\u3089\u3068\u4e00\u4f53\u5316\u3057\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u5229\u7528\u4f53\u9a13\u3092\u59a8\u3052\u306a\u3044\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n
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Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u306f\u591a\u5c90\u306b\u6e21\u308a\u3001\u521d\u3081\u3066\u643a\u308f\u308b\u4eba\u306b\u306f\u805e\u304d\u306a\u308c\u306a\u3044\u7528\u8a9e\u304c\u305f\u304f\u3055\u3093\u51fa\u3066\u304d\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u300cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u52c9\u5f37\u3057\u305f\u3044\u3051\u3069\u3001\u5c02\u9580\u7528\u8a9e\u304c\u591a\u3059\u304e\u3066\u7406\u89e3\u3067\u304d\u306a\u3044\uff01\u300d\u3068\u3044\u3046\u4eba\u306e\u305f\u3081…<\/p>\n","protected":false},"author":7,"featured_media":27686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-27685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-method"],"acf":[],"yoast_head":"\n
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