{"id":26347,"date":"2016-11-01T12:00:00","date_gmt":"2016-11-01T03:00:00","guid":{"rendered":"http:\/\/next.rikunabi.com\/journal\/20161101_s8\/"},"modified":"2020-12-23T10:19:17","modified_gmt":"2020-12-23T01:19:17","slug":"20161101_s8","status":"publish","type":"post","link":"https:\/\/next.rikunabi.com\/journal\/20161101_s8\/","title":{"rendered":"AIDMA\u30fbAISAS\u30fbSIPS\uff5c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3092\u304a\u3055\u3089\u3044"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5b9f\u969b\u306b\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u884c\u52d5\u3092\u30e2\u30c7\u30eb\u5316\u3057\u305f\u8003\u3048\u65b9\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n<p>\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u56de\u306f\u305d\u306e\u4e2d\u304b\u3089AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u30fbAISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u30fbSIPS\uff08\u30b7\u30c3\u30d7\u30b9\uff09\u306e3\u3064\u306e\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u306b\u3064\u3044\u3066\u307e\u3068\u3081\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30e2\u30c7\u30eb\u3092\u62bc\u3055\u3048\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u300c\u6d88\u8cbb\u8005\u306e\u3069\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3069\u3046\u63a5\u3057\u3001\u3069\u3046\u3084\u3063\u3066\u81ea\u793e\u306e\u5546\u54c1\u3092\u4f7f\u3063\u3066\u3082\u3089\u3046\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u5e83\u544a\u30fb\u8ca9\u58f2\u6226\u7565\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"hatena-fotolife\" title=\"f:id:junko_one:20161115185259j:plain\" src=\"https:\/\/next.rikunabi.com\/journal\/wp-content\/uploads\/images\/junko_one\/20161115\/20161115185259.jpg\" alt=\"AIDMA\u30fbAISAS\u30fbSIPS\uff5c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3092\u304a\u3055\u3089\u3044__\u753b\u50cf\" 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id=\"custom_html-20\"  data-animation-event=\"enters\"  class=\"widget_text widget widget-container widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"tk_jobsearch\">\n<div class=\"tk_jobsearch_button\">\n<p class=\"single-button-lead\">8,568\u901a\u308a\u3001\u3042\u306a\u305f\u306f\u3069\u306e\u30bf\u30a4\u30d7\uff1f<\/p>\n<p class=\"single-button-link\"><a href=\"https:\/\/next.rikunabi.com\/journal\/goodpoint-shindan\/?cminr=rnnj-goodpoint-secondbutton\" rel=\"noopener noreferrer\">\u30b0\u30c3\u30c9\u30dd\u30a4\u30f3\u30c8\u8a3a\u65ad<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><h2><strong>\u300cAISAS\u300d\u3068\u306f\uff1f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u6642\u4ee3\u306e\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb<\/strong><\/h2>\n<p>AIDMA\u304c\u767b\u5834\u3057\u305f\u306e\u306f1920\u5e74\u4ee3\u3067\u3059\u304c\u3001\u305d\u3053\u304b\u308970\u5e74\u4ee5\u4e0a\u304c\u7d4c\u904e\u3057\u3066\u65b0\u305f\u306a\u30d7\u30ed\u30bb\u30b9\u304c\u8a95\u751f\u3057\u307e\u3059\u3002\u305d\u308c\u304cAISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u3067\u3059\u3002AISAS\u306f\u65e5\u672c\u306e\u5e83\u544a\u4f1a\u793e\u3067\u3042\u308b\u96fb\u901a\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u30e2\u30c7\u30eb\u3067\u3001AIDMA\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u666e\u53ca\u3057\u305f\u6642\u4ee3\u306b\u9069\u7528\u3067\u304d\u308b\u3088\u3046\u767a\u5c55\u3055\u305b\u305f\u30e2\u30c7\u30eb\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u3061\u3089\u3082\u51685\u6bb5\u968e\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u3063\u3066\u69cb\u6210\u3055\u308c\u3066\u306f\u3044\u308b\u3082\u306e\u306e\u3001\u5f8c\u534a\u306e3\u3064\u304cAIDMA\u3068\u7570\u306a\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<\/p>\n<p><strong>\u3000A\u2026\u8a8d\u77e5\u30fb\u6ce8\u610f\uff08Attention\uff09<\/strong><\/p>\n<p><strong>\u3000I\u2026\u8208\u5473\u30fb\u95a2\u5fc3\uff08Interest\uff09<\/strong><\/p>\n<p><strong>\u3000S\u2026\u691c\u7d22\uff08Search\uff09<\/strong><\/p>\n<p><strong>\u3000A\u2026\u884c\u52d5\uff08Action\uff09<\/strong><\/p>\n<p><strong>\u3000S\u2026\u5171\u6709\uff08Share\uff09<\/strong><\/p>\n<\/p>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3066\u3082\u308f\u304b\u308b\u901a\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306b\u5bfe\u5fdc\u3057\u305f\u691c\u7d22\u3068\u5171\u6709\u306e\u884c\u52d5\u304c\u8003\u616e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u8208\u5473\u95a2\u5fc3\u3092\u793a\u3059\u3068\u3053\u308d\u307e\u3067\u306fAIDMA\u3068\u540c\u69d8\u3067\u3059\u304c\u3001\u305d\u306e\u5f8c\u306f\u81ea\u3089\u5546\u54c1\u60c5\u5831\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u300c\u691c\u7d22\u300d\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u300c\u884c\u52d5\uff08\u8cfc\u5165\uff09\u300d\u3002\u3055\u3089\u306b\u8cfc\u5165\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u4f53\u9a13\u3084\u77e5\u8b58\u3092SNS\u306a\u3069\u3067\u300c\u5171\u6709\u300d\u3059\u308b\u307e\u3067\u304c\u8003\u616e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u4f7f\u3063\u3066\u5546\u54c1\u3092\u691c\u7d22\u3057\u3001\u305d\u306e\u7279\u5fb4\u3084\u4fa1\u683c\u3092\u8e0f\u307e\u3048\u305f\u3046\u3048\u3067\u8cfc\u5165\u3001\u3055\u3089\u306b\u5b9f\u969b\u306e\u4f7f\u7528\u611f\u3084\u8a55\u4fa1\u3092Twitter(\u30c4\u30a4\u30c3\u30bf\u30fc)\u3084Facebook(\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af)\u306b\u30a2\u30c3\u30d7\u3059\u308b\u3068\u3044\u3046\u6d41\u308c\u306f\u3001\u73fe\u5728\u306e\u65e5\u672c\u3067\u3082\u65e5\u5e38\u7684\u306b\u898b\u3089\u308c\u308b\u884c\u70ba\u3067\u3059\u3002\u3042\u3089\u3086\u308b\u4eba\u3068\u30e2\u30ce\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u7e4b\u304c\u308a\u3064\u3064\u3042\u308b\u6642\u4ee3\u306b\u306a\u308a\u3001AISAS\u306f\u3088\u308a\u5b9f\u60c5\u306b\u8fd1\u3044\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div id=\"custom_html-21\"  data-animation-event=\"enters\"  class=\"widget_text widget widget-container widget_custom_html\"><div class=\"textwidget custom-html-widget\"><div class=\"tk_jobsearch\">\n<div class=\"tk_jobsearch_button\">\n<p class=\"single-button-lead\">8,568\u901a\u308a\u3001\u3042\u306a\u305f\u306f\u3069\u306e\u30bf\u30a4\u30d7\uff1f<\/p>\n<p class=\"single-button-link\"><a href=\"https:\/\/next.rikunabi.com\/journal\/goodpoint-shindan\/?cminr=rnnj-goodpoint-thirdbutton\" rel=\"noopener noreferrer\">\u30b0\u30c3\u30c9\u30dd\u30a4\u30f3\u30c8\u8a3a\u65ad<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><h2><strong>\u300cSIPS\u300d\u3068\u306f\uff1f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5f71\u97ff\u3092\u8003\u616e\u3057\u305f\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb<\/strong><\/h2>\n<p>\u6700\u5f8c\u306b\u7d39\u4ecb\u3059\u308b\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u306fSIPS\uff08\u30b7\u30c3\u30d7\u30b9\uff09\u3067\u3059\u3002SIPS\u306f2011\u5e74\u306b\u767b\u5834\u3057\u305f\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3067\u3001\u96fb\u901a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u30bb\u30f3\u30bf\u30fc\u306e\u793e\u5185\u30e6\u30cb\u30c3\u30c8\u304c\u63d0\u5531\u3057\u307e\u3057\u305f\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306b\u5bfe\u5fdc\u3057\u305f\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3068\u3044\u3046\u70b9\u3067\u306fAISAS\u3068\u5171\u901a\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001SIPS\u306f\u3088\u308a\u6df1\u304f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5f71\u97ff\u3092\u8003\u616e\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002AIDMA\u3084AISAS\u306a\u3069\u306e\u5f8c\u7d99\u3068\u306f\u8003\u3048\u3089\u308c\u3066\u304a\u3089\u305a\u3001\u3042\u304f\u307e\u3067\u3082SNS\u3092\u983b\u7e41\u306b\u5229\u7528\u3059\u308b\u5c64\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u8aac\u660e\u3057\u305f\u3082\u306e\u3067\u3059\u306e\u3067\u3001\u5e83\u544a\u30fb\u8ca9\u58f2\u6226\u7565\u3092\u8003\u3048\u308b\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u524d\u8ff0\u306eAIDMA\u3084AISAS\u3068\u306e\u4f75\u7528\u524d\u63d0\u3067\u8003\u3048\u3066\u304a\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/p>\n<p><strong>\u3000S\u2026\u5171\u611f\u3059\u308b\uff08Sympathize\uff09<\/strong><\/p>\n<p><strong>\u3000I\u2026\u78ba\u8a8d\u3059\u308b\uff08Identify\uff09<\/strong><\/p>\n<p><strong>\u3000P\u2026\u53c2\u52a0\u3059\u308b\uff08Participate\uff09<\/strong><\/p>\n<p><strong>\u3000S\u2026\u5171\u6709 &amp; \u62e1\u6563\u3059\u308b\uff08Share &amp; Spread\uff09<\/strong><\/p>\n<\/p>\n<p>\u8cfc\u8cb7\u306e\u51fa\u767a\u70b9\u304c\u5e83\u544a\u3084CM\u306b\u3088\u308b\u8a8d\u77e5\u304b\u3089\u3067\u306f\u306a\u304f\u3001SNS\u306a\u3069\u304b\u3089\u306e\u300c\u5171\u611f\u300d\u3067\u306f\u3058\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u53c2\u52a0\u578b\u3067\u3042\u308b\u306e\u3082\u3053\u306e\u30e2\u30c7\u30eb\u306e\u7279\u5fb4\u3067\u3059\u3002\u6700\u5f8c\u306b\u5171\u6709\u30fb\u62e1\u6563\uff08Share &amp; Spread\uff09\u3055\u308c\u305f\u60c5\u5831\u306f\u3001\u65b0\u305f\u306a\u6d88\u8cbb\u8005\u306e\u5171\u611f\uff08Sympathize\uff09\u3092\u547c\u3076\u306e\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u5358\u306a\u308b\u884c\u52d5\uff08Action\uff09\u3067\u306f\u306a\u304f\u53c2\u52a0\uff08Participate\uff09\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3082\u3053\u306e\u305f\u3081\u3067\u3059\u3002<\/p>\n<h2><strong>\u307e\u3068\u3081<\/strong><\/h2>\n<p>\u3053\u3053\u307e\u3067\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3092\uff13\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u4ee5\u5916\u306b\u3082\u300cAIDCA\uff08\u30a2\u30a4\u30c9\u30ab\uff09\u300d\u300cAISCEAS\uff08\u30a2\u30a4\u30b7\u30fc\u30ba\uff09\u300d\u306a\u3069\u306e\u30e2\u30c7\u30eb\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u307e\u305a\u306f\uff13\u3064\u3060\u3051\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<\/p>\n<p><strong>\u300cAIDMA\u300d\u30fb\u30fb\u30fb\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u306e\u3072\u306a\u578b<\/strong><\/p>\n<p><strong>\u300cAISAS\u300d\u30fb\u30fb\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u6642\u4ee3\u306e\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb<\/strong><\/p>\n<p><strong>\u300cSIPS\u300d\u30fb\u30fb\u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u5f71\u97ff\u3092\u8003\u616e\u3057\u305f\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb<\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p>\u306a\u304a\u3001\u521d\u3081\u306b\u66f8\u3044\u305f\u3088\u3046\u306b\u3001\u3054\u7d39\u4ecb\u3057\u305f\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u306f\u3044\u305a\u308c\u3082\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u3084\u884c\u52d5\u306e\u6d41\u308c\u3092\u69cb\u9020\u5316\u3057\u305f\u3082\u306e\u3002AIDMA\u30fbAISAS\u30fbSIPS\u3068\u3044\u3063\u305f\u8a00\u8449\u3092\u899a\u3048\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u5546\u6750\u7279\u6027\u3084\u4e8b\u696d\u72b6\u6cc1\u3092\u9451\u307f\u305f\u4e0a\u3067\u3001\u300c\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u81ea\u793e\u306f\u3069\u306e\u3088\u3046\u306b\u3001\u3069\u3093\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3079\u304d\u306a\u306e\u304b\uff1f\u300d\u300c\u305d\u308c\u306b\u5373\u3057\u305f\u8ca9\u58f2\u30fb\u5e83\u544a\u6226\u7565\u306f\u4f55\u304b\uff1f\u300d\u3092\u8003\u3048\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5b9f\u969b\u306b\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u884c\u52d5\u3092\u30e2\u30c7\u30eb\u5316\u3057\u305f\u8003\u3048\u65b9\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3067\u3059\u3002 \u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u56de\u306f\u305d\u306e&#8230;<\/p>\n","protected":false},"author":3,"featured_media":26348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-26347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AIDMA\u30fbAISAS\u30fbSIPS\uff5c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3092\u304a\u3055\u3089\u3044 - \u30ea\u30af\u30ca\u30d3NEXT\u30b8\u30e3\u30fc\u30ca\u30eb<\/title>\n<meta name=\"description\" content=\"EXCERPT: 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